Wake up on the wrong side of the bed? Or did you soundly sleep through the night and are now fully prepared to take on the day? Regardless of how it’s going or what it looks like, there’s a McDonald’s for every morning.
side note: I learned McDonald’s has weird production rules about kids touching food in their commercials. Also learned that food stylists have a thousand-and-one tricks up their sleeves. Like making delicious-looking “ice cream” out of unmeltable mashed potatoes.
ecd: Kevin Sutton
cw: Laura Walsh
agency: Moroch
2018 American Advertising Federation - Silver Addy - "Two Yous"