deck the everything day

Every year, the same debate: Is it too early to decorate? So with HomeGoods, we settled it by creating the ultimate loophole: a brand new holiday.

Deck the Everything Day — celebrated annually on November 1 — is the official green light for holiday head-starters to go full tinsel, no matter what their grinchy friends or HOA rules have to say.

We launched it two years ago (scroll down for the original cozy video starring Danny Pellegrino). But this year, we went bigger, brighter, and even more unapologetically festive.

Enter: Kristin Chenoweth. Broadway icon. Glitter personified. Queen of Holiday Cheer™.

the results?
2.5+ billion impressions, 300+ media stories, and countless scrooges silenced

the cindy lou who crew:
agency: Edelman
ecd: Cher Campbell
gcd: Joclyn McManles
cds: Conor Hogan, Connie Leonard
sr ad: Maddy Fetzco, Kelsey Kovalcik
sr cw: Laura Walsh
design: Chris Perry, Emma Dowling
producers: Scott Siegel, Liz Bradley, Tanya Orr