the upgrade lounge by marshalls

Last year, 7.7 million people flew over Memorial Day Weekend. A lovely time to take a vacation. A terrible time to enter an airport.

So Marshalls did the unthinkable: we made the airport... nice.
We launched The Upgrade Lounge at JFK Terminal 4. A luxe, actually comfortable, totally free space open to everyone. Not the frequent flyer elite. Not the people with three credit cards and a loyalty spreadsheet. Everyone.

All to bring Marshalls’ Access to Better mission into a place that usually feels anything but.

Inside: plush seating, a beauty bar, travel essentials, snacks, amenity kits, and enough charging outlets to briefly restore faith in air travel.

For everyone not passing through JFK, Amanda Batula curated her favorite summer finds at The Upgrade Shop on Marshalls.com. Because summer style? Always essential.

Brand partner Vivian Tu hit the streets to ask travelers about the compromises they make, while social and editorial creators brought the lounge to their followers in real time.

Marshalls upgraded the most chaotic weekend of the year. Even TSA was impressed. (I know because Agent Tatiana and I got very close during a security pat-down.)