deck the everything day

Every year, the same debate: Is it too early to decorate? So with HomeGoods, we settled it by creating the ultimate loophole: a brand new holiday.

Deck the Everything Day — celebrated annually on November 1 — is the official green light for holiday head-starters to go full tinsel, no matter what their grinchy friends or HOA rules have to say.

We launched it two years ago, but this year, we went bigger, brighter, and even more unapologetically festive.

Enter: Kristin Chenoweth. Broadway icon. Glitter personified. Queen of Holiday Cheer™.

the results:

• 2.5+ billion impressions

• 300+ media stories

• Countless scrooges silenced

the cindy lou who crew:
agency: Edelman
cds: Conor Hogan, Connie Leonard
sr cw/acd: Laura Walsh
sr ads/acds: Maddy Fetzco, Kelsey Kovalcik
design: Chris Perry, Emma Dowling
producers: Scott Siegel, Liz Bradley, Tanya Orr