for the bold of us

DOVE Chocolate has always been about indulgence. But there are only so many slow-motion chocolate bites one world needs.

So for six new DOVE Chocolate Bars, we introduced For the Bold of Us, celebrating women who know what they want — and aren’t particularly interested in apologizing for going after it.

Across TV, digital, print, digital radio, and Spotify playlists, DOVE traded the usual language of indulgence for something with a little more bite.

Because life’s more fun when you grab it by the bars.

a team of bar raisers:
ecd: Susan Golkin
acds: Casey Vagia, Jay Sparh
jr cw & playlist curator: Laura Walsh
agency: BBDO