the maxxinista
express
Get in Maxxinista, we’re going shopping.
brought to life by a first-class crew:
agency: Edelman
ecd: Michelle Tucker
gcd (and last-minute DP): Dan Licht
cds: Brandon Kramer, Alex Ohanessian
sr cw/acd: (and last-minute DP): Laura Walsh
design: Graham Robson, Emma Dowling
production: Scott Siegel, Liz Bradley, Autumn Brawer, Lisa Parisi
production partners: Cowboy Bear Ninja, Deyan Design
quotes from travelers:
media impact (so far!)
Leading up to Memorial Day 2025, we received earned coverage in Travel + Leisure, Parade, Teen Vogue, Stylecaster, People en Español, OK! Magazine, and more,
totaling 100M+ earned media impressions.